'Important milestone' for ITV Cymru Wales as it gains albert certification

170920 Coast and country ruth and sean ITV Wales
Sean Fletcher and Ruth Dodsworth presenting Coast and Country

ITV Cymru Wales has been recognised for the work it's done to reduce the environmental impact of its productions.

It has achieved albert accreditation certification, BAFTA’s sustainability initiative which recognises programmes that demonstrate how they are reducing the carbon footprint of a programme. 

ITV’s environmental ambition is to create the biggest shows with the smallest footprint and it is part of ITV’s undertaking to ensure that all programmes are albert certified by the end of 2021.

Long running productions such as Wales This Week, Coast & Country and Sharp End have all achieved provisional or final albert certification, as well as programmes such as Fishlock’s Choice and Face to Face, and a celebrity archive show coming later in the autumn called In Their Words.

This follows ITV News across the nations and regions becoming the first UK news organisation to gain the certification in 2020. 

Head of News and Programmes at ITV Cymru Wales Phil Henfrey said: “This is an important milestone in understanding and managing our environmental impacts and the result of a great deal of hard work by the team.

"We are committed to managing the environmental footprint of our offices, studios and productions and, just as importantly, working with the independent sector to do the same.”

Albert’s aim is to achieve environmental sustainability, which requires making responsible decisions that will manage any negative impact on the environment. 

Sharp End is among the ITV Cymru Wales programmes to achieve its Albert accreditation

ITV has committed to becoming a Net Zero business by 2030, and has set ambitious environmental targets for the areas most material to the business - carbon emissions, waste, sourcing and sustainable culture.

Other targets outlined in ITV's Social Purpose Strategy include: zero single-use plastics used in operations, productions and the supply chain; supporting SME suppliers to improve their environmental impact and ensuring all staff and freelancers are provided with environmental awareness training.