- 2 updates
The Commons Welsh Affairs Committee has today called for more to be done to encourage international tourists to visit Wales.
In a report the committee claims Wales lacks a 'coherent brand' for the overseas market, and must be marketed more vigorously.
A spokesperson for the Welsh Government however said current strategies were delivering strong results for Wales.
The way Wales' multi-billion pounds tourist industry is organised is being criticised by a group of MPs.
The Commons Welsh Affairs Committee says Wales is being undersold, and is concerned that the country still has a low profile overseas compared to other parts of the UK.
According to a report published by the Committee today, Wales attracts the third smallest number of international visitors of any UK region.
The committee is calling on both VisitBritain and VisitWales to develop a new strategy by February next year.