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Bale's 'heart' helps launch Welsh bid for Euro 2020

The Football Association of Wales has unveiled a campaign to support its bid for Cardiff to become one of the 13 host cities for the 2020 European Football Championships.

The bid claims the Welsh economy would get a boost of £42 million as well as significant branding opportunities that come from broadcasting to a global TV audience of 600 million from matches at Cardiff's Millennium Stadium.

Councillor Phil Bale, Leader of the City of Cardiff Council said, "There is evidence from countries that have recently hosted EURO football championships that staging the third biggest sporting event in the World can deliver significant economic benefits."

Jonathan Ford, Chief Executive of the FAW said, "We have a strong bid, focussed around the 74,154 capacity Millennium Stadium which, with over 100 private hospitality boxes, would generate a significant financial contribution for UEFA."

Gareth Bale, Welsh International and Real Madrid star said,"Wales’s bid to become a EURO 2020 host is really important to me and I am delighted that it is using my heart celebration in its campaign brochure and film."

Millennium Stadium plans for Euro 2020 to be unveiled

The Millennium Stadium has bid to become a host of some Euro 2020 matches Credit: PA

The full plans behind the Millennium Stadium's bid to host some Euro 2020 matches will be unveiled later.

Jonathan Ford, Football Association of Wales chief executive, will be joined at a press conference by the First Minister Carwyn Jones AM, WRU chief executive Roger Lewis and Cardiff Council leader, Cllr Phil Bale.

Wales' bid to become one of the 13 host nations was formally submitted last Friday.

Euro 2020 could bring £40 million to Cardiff

Wales will formally submit their bid today to become a joint host nation for the 2020 European Football Championships.

Cardiff Council say they are right behind the Football Association of Wales' (FAW) plans.

The European Championship is the third largest sporting tournament in the world after the summer Olympics and the FIFA World Cup and becoming a host city would be a huge boost to Cardiff.

The economic boost of around £40m alone is a great and welcome prospect but the global exposure and the prestige associated with the tournament are incalculable.

We have shown time and again we can host some of the biggest sporting events such as the Ashes, Rugby World Cups, Boxing World Championships and FA Cup Finals so this is a bid that will undoubtedly impress UEFA.

We will do all we can as a Council to support it and if successful we will put on a spectacle the whole of Wales can be proud of.

– Cllr Peter Bradbury, Cardiff Council

Wales submits bid to host Euro 2020 Championships

If their bid is successful, four games will be played here at the Millennium Stadium Credit: PA

Wales will formally submit their bid today to become one of the 13 host countries for the Euro 2020 Championships.

For the first time, the tournament will be staged in 13 different cities across Europe.

If their bid is successful, four matches will be played at the Millennium Stadium in Cardiff, with a further four official 'Fan Zones' created across Wales.

England, Scotland and the Republic of Ireland have also expressed interest in staging the games.

Cardiff Council say they are fully behind the bid estimating the tournament could bring in around £40 million for the city.

The deadline for submissions to UEFA is today.