'Think Before You Ink' campaign launched

A translation service in Swansea is urging tattoo lovers to 'Think Before You Ink'. It's all part of a drive to ensure spellings are correct - before any mistakes are made permanent. It's after customers have been left branded with mis-spelled words and bizarre phrases in foreign languages.

Examples include one woman who used an internet translation tool to declare her love for her boyfriend in Hebrew but instead of "I love David" she got "Babylon is the world's leading dictionary and translation software" inked on her back.