Loan sharks are leading to distress, worry and the loss of more money says Communities & Tackling Poverty Minister Jeff Cuthbert. His comments come as part of the launch of the 'Don't Get Bitten' campaign.
The project aims to open up the debate around illegal money lenders and find solutions to the growing trend of people in Wales seeking financial help from loan sharks.
"Many people are facing tough times, especially after Christmas and as the full impact of the changes to welfare kick-in. However, no matter how difficult things become, our message is that no one should even consider the temptation of using loan sharks.
"Turning to these people only leads to distress, worry and ultimately the loss of more money. There is legitimate, reliable advice and affordable loans available for those who find themselves with money problems."
More top news
Rain clipping the far north through the evening but elsewhere staying dry with some sunny spells.
Public Health Wales figures show 25 more cases of the virus have also been confirmed.
Photos taken on Saturday morning show Roald Dahl Plass strewn with empty beer bottles and discarded canisters of laughing gas.