The Royal Welsh Show begins today at Llanelwedd, with warnings over the future of the beef industry here on the agenda.
Meat Promotion Wales says supermarkets and other retailers are stocking too much beef from outside the UK, having gone back on pledges to stock more British meat after the horsemeat scandal.
It says the amount received by farmers in Wales and around the UK has fallen meanwhile, with some paid up to £300 less per animal compared to last year.
The Welsh Retail Consortium, which represents retailers here, has responded by saying that beef prices are related to wider market conditions, and are projected to rise later in the year.
“Large quantities of imported beef products are now present in some UK retailers and we must presume – for want of a better explanation - it’s because it’s a penny or two cheaper than our own produce....The big danger for our industry is that some farmers will feel they have little choice other than to get out of beef altogether and that will be a tragedy, not only for our industry, but also for the consumer....Our message to the entire retail trade is simple - use our products or lose them."
More top news
Cardiff Blues centre Willis Halaholo believes some of the online criticism of his selection for the Wales squad was racially motivated.
Police have cordoned off an area at Ael Y Bryn in Llanedeyrn, Cardiff as they investigate an assault.
The drama is based on the book 'Catching the Bullseye Killer' by ex-police chief Steve Wilkins and ITV Wales news presenter Jonathan Hill.