Campaign to reduce coastal deaths in Wales

The RNLI is launching a campaign today to help people stay safe along the Welsh coast this summer. New figures reveal the number of deaths on the coast is higher than those involved in cycling accidents.

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RNLI: How to stay safe along the coast this summer

Nicola Davies, the RNLI’s Coastal Safety Manager in Wales says:

"Of course we want people to go to the coast and enjoy it – we’re lucky to have an exceptional coastline around Wales – but we want people to understand there are risks, and that they should not underestimate the power of the sea."

Advice from the RNLI on how to stay safe along the Welsh coastline:

  • Choose a lifeguarded beach and swim between the red and yellow flags, where you’ll have professional lifeguards looking out for you.
  • If you want a few drinks in the sun on the beach, remember that alcohol and water don’t mix, so drink after swimming, not before.
  • Despite warm air temperatures, the UK sea temperature is cold enough year-round to trigger cold water shock, so acclimatise gradually in shallow water.
  • If you get caught in a rip current, don’t panic or try to swim against it; swim parallel to the shore until you’re free. To avoid falls, stay away from cliff edges, stick to pathways and read safety signs.’

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