The way Wales' multi-billion pounds tourist industry is organised is being criticised by a group of MPs.
The Commons Welsh Affairs Committee says Wales is being undersold, and is concerned that the country still has a low profile overseas compared to other parts of the UK.
According to a report published by the Committee today, Wales attracts the third smallest number of international visitors of any UK region.
The committee is calling on both VisitBritain and VisitWales to develop a new strategy by February next year.
Wales has some of the most spectacular landscape in Britain and Europe, a unique culture, language and history, dynamic cities, and offers a range of activities and a high quality of life.
The tourism bodies responsible for promoting Wales need to grasp this opportunity and maximise Wales' potential as a destination.
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