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Committee criticises Wales' tourism industry

A report from a group of MPs says Wales must be marketed more vigorously overseas.

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Committee criticises Wales' tourism industry

The Committee claims Wales is not fulfilling its potential for increasing tourism Credit: Dave Thompson/PA Wire

The way Wales' multi-billion pounds tourist industry is organised is being criticised by a group of MPs.

The Commons Welsh Affairs Committee says Wales is being undersold, and is concerned that the country still has a low profile overseas compared to other parts of the UK.

According to a report published by the Committee today, Wales attracts the third smallest number of international visitors of any UK region.

The committee is calling on both VisitBritain and VisitWales to develop a new strategy by February next year.

Wales has some of the most spectacular landscape in Britain and Europe, a unique culture, language and history, dynamic cities, and offers a range of activities and a high quality of life.

The tourism bodies responsible for promoting Wales need to grasp this opportunity and maximise Wales' potential as a destination.

– David TC Davies MP, Chair of Committee

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