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Committee criticises Wales' tourism industry

A report from a group of MPs says Wales must be marketed more vigorously overseas.

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Welsh Government: Vistor figures 'speak for themselves'

The Commons Welsh Affairs Committee has today called for more to be done to encourage international tourists to visit Wales.

In a report the committee claims Wales lacks a 'coherent brand' for the overseas market, and must be marketed more vigorously.

A spokesperson for the Welsh Government however said current strategies were delivering strong results for Wales.

Most recent international visitor and inward investment figures for Wales speak for themselves and demonstrate that our current strategies are delivering strong results for Wales.Figures released today reveal a very significant increase of 21% in the number of international visitors to Wales in the first six months of this year.

Our approach to marketing Wales overseas has been refocused and now concentrates on the three key markets identified as having the highest potential for growth - Germany, USA and Ireland.

– Welsh Government spokesperson

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