Chinese tourists are being invited to come up with new Mandarin names for some of Wales' famous places, foods and events.
Its popular in China to give nicknames to different celebrities and attractions, and the idea is part of a UK-wide campaign to encourage more tourists.
China is the world's largest travel market - but currently only 5,000 Chinese visitors come to Wales every year.
Tom Sheldrick reports:
This report contains footage from the Visit Britain campaign video