A landlord from Anglesey has renamed his pub The Pokemon Arms - because gamers keep flooding to the bar to use its Wifi.
The Panton Arms in the village of Pentraeth enjoyed a surprise boom of new customers when the smartphone game Pokemon GO was launched earlier this summer.
Landlord Ed Griffiths realised it was because they were using the pub's Wifi - because no internet signal was available nearby.
So Ed got a new sign printed renaming the remote pub as The Pokemon Arms instead.
Rob Shelley reports: