Scores of people turned up in Cheltenham this morning to take part in the hunt for ten diamonds hidden around the town.
The charity stunt features ten Cartier gems worth £1,000 each and the first of them was found within six minutes of the event starting.
Delighted insurance worker Matt Jefferies, 23, and his girlfriend Fay Morehen, 28, who works for an accountancy firm, were the lucky finders..
The couple had a hunch that one of the diamonds would be hidden at the iconic Daffodil restaurant, a former art deco cinema in the town, and they were proved right.
"We're thrilled to be the first and to have found it so quickly. We're taking the diamond away with us and we'll talk about what we're going to do with it."
To stand a chance of finding one of the diamonds, treasure hunters had to spend £10 for a limited edition map giving approximate locations of the gems.
The competition raised funds for the Maggies cancer support charity in the town.
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