New service station opens on M5

Gloucester Services Southbound’s local producers

Just one year from opening on the Northbound carriage, Gloucester Services Southbound between junctions 12 and 11A of the M5, will open today.

The North and Southbound combined is a £40 million project and will employ 300 people.

Since opening in May 2014, the Northbound services have served over 500,000 locally sourced meals made by local people.

The Southbound Services will feature the World's 1st Motorway Fishmonger, selling fish caught in British Waters on small scale fishing boats landed Newlyn.

Francis Phillips, World’s first motorway fishmonger Credit: ITV News

Local food and local producers are at the heart of our offering, alongside quality local staff, it’s what makes our business special, it sets us apart.

Bringing the concept of local food to the motorway is wonderfully democratic.

Suppliers are given a shop window and accessible markets, motorists enjoy great local food, and we’re preserving regional foods and identity.

It’s a game where everyone wins. Good quality locally produced food shouldn’t be the sole preserve of high end shops, it should be affordable and available to everyone. That’s why we serve it on the motorway.

– Sarah Dunning, CEO of Westmorland Family which owns and operates the services