Dairy farmers are due to hold a meeting with Morrisons later to discuss whether to commit to a Milk for Farmers cheese brand.
It follows a protest at the supermarket's distribution depot in Bridgwater on Monday night in which dairy farmers called for a fair price for the milk that goes into products like cheese.
Morrisons has already pledged to produce a special milk and cheese brand that would see more money going back to the farmers.
Farmers blocked the Tesco distribution centre at Avonmouth in the ongoing battle over falling dairy prices.
Asda, Aldi and Morrisons have all agreed to pay farmers more for milk. The decisions follow protests in supermarkets across our region.
After weeks of protests by farmers across our region, Morrisons has agreed to sell a new milk brand costing an extra 10 pence per litre.