It's no surprise the Chancellor and other big Conservative figures are heading to the south west as the election enters its final hundred days. The region is rich in marginal seats which the Tories are hoping to win off the Lib Dems.
Forget the fact the two parties are in coalition - the political gloves are well and truly off - because the Tories know that while they may lose ground to UKIP and Labour elsewhere, they can pick up some seats in Somerset, Devon and Cornwall.
In particular they're hoping to win three of the four seats the Lib Dems hold in Somerset - Wells, Somerton and Frome and Taunton Deane, all with small or smallish majorities.
In Cornwall, which used to be all Tory, then all Lib Dem, they're eyeing up St Ives, St Austell & Newquay, and North Cornwall - as well as trying to hang on to Camborne and Redruth, where George Eustice is defending a lead of just 66 in an old-fashioned three-way tussle.
In Plymouth Sutton and Devonport they're fighting off a challenge from both Labour and UKIP - indeed, the anti-Europe party is targetting Plymouth generally and could also eat into Labour's vote.
With council cuts beginning to bite, and the ongoing debate about more reliable transport links, the economy looks set to be a dominant theme.