A Cornish businessman has launched a campaign to create the UK's first ever pasty museum.
Despite the historic association with Cornwall, and its wide recognition as the home of the pasty, the only dedicated museum in the world currently exists in Mexico.
But now Malcolm Ball, chief executive of the company behind the transformation of the historic Old Spitalfields Market in London, has announced he wants to build a 13,000 square-foot attraction dedicated to Cornwall's finest foodstuff - on its own doorstep.
He said he was "staggered" to find out there weren't any visitor attractions in the entire country which focused on the famous Cornish Pasty. And he is out to fill the gap - identifying St Austell as his desired location.
If the project goes ahead, it will include live demonstrations of making and baking the savoury treats, as well as the museum element telling the story of how the Cornish Pasty came to be.
It would make its home at the Par Stadium Retail Park, where the 13,000 square ft space is currently empty and ready for a new venture.