1. ITV Report

How would you feel if your car 'spoke' to you about driving more economically?

The gadget is the latest in smart driving technology. Photo: ITV News West Country

Would you like 15% better fuel economy from your car?

The easiest way to save fuel is to improve your driving. Obvious isn't it? But it's easier said than done.

An Exeter company has developed a gadget that's already proved it can reduce fuel consumption in commercial fleets, and reduce accidents as well.

Lightfoot plugs into the vehicle's electronics and helps the driver drive more efficiently.

The gadget clips onto the car dashboard and 'speaks' to the driver of the vehicle. Credit: ITV West Country

In commercial trials it's brought fuel consumption down by 15%.

The makers are now looking for local people to try it in their own cars.

Mark Roberts, Managing Director of Lightfoot explains why he believes the new invention is worth having.