1. ITV Report

Prostate cancer patient shares powerful message for British men

The photograph has now been shared more than a 180,000 times. Photo: Kurt Jewson

A British man has been praised after a photo he posted to raise awareness of prostate cancer was shared thousands of times.

Kurt Jewson, a self-described "tubby, pale and middle aged" man, admitted he had been unsure about whether to post the image, which shows him scarred from surgery and wearing a catheter and colostemy bag.

However, he said that, having only been diagnosed with the disease a whole year after finding blood in his urine, the message was "too important for me to be vain about".

Kurt Jewson said the photo was 'too important' not to share. Credit: Kurt Jewson

The 44-year-old, who faces yet another operation and then either radio- or chemotherapy, is now urging men to spend five minutes on the Prostate Cancer website - a move he says "could save your life".

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men in the UK will get prostate cancer at some point in their life

"Prostate cancer is becoming more prevalent in 'younger' men. Men our age," he added.

men are living with and after prostate cancer

If I had known earlier, then my treatment and prognosis would have been so different.

As it was, my cancer was free to grow and grow for another 12 months without anyone knowing.

– Kurt Jewson

At the time of writing, the post has been shared more than 190,000 times, and prompted widespread praise from Facebook users.

After the overwhelming feedback, he added: "I'm feeling the love. Many thanks everyone. I'll take that, and use on days when I'm feeling a bit sorry for myself."