It's long been assumed that when you become a parent, your kids come first. Now new research proves that it's true, as least when it comes to family holidays.
A survey carried out by American Express found that parents across the South West are compromising on where they go on their holidays - and favouring where their children want to go.
It's the same for many parents - we caught up with families heading off for half term.
Gemma Johnson, who runs a parenting website, is unsurprised by the findings. She says there's much more to think about when children come along.