'World-changing' fruit technology proves successful

Trials of a potentially ‘world-changing’ technology aimed at prolonging the life of fresh produce have proved successful. Credit: ITV West Country

Pesticide and preservative free - this is as organic as it gets when you're trying to make food last longer.

And, thanks to recent trials, this 'world-changing' technology has been proven to extend the shelf life of fruit and vegetables by several days.

It's a breakthrough which the team at the University of the West of England believes could shake up the food industry.

If you really want to change the world, one of the things you could do is extend the shelf life of a cherry tomato by one day.

Prof Darren Reynolds, UWE

SO HOW DOES IT WORK?

The government funded project has ambitious plans but it's salt water solution is relatively simple.

Using an electric charge the spray is able to remove the bacteria which turns food rotten - but critics have questioned how natural, and safe, this really is?

The advantage of this solution is we know it's quite safe to use by humans. It's quite safe on surfaces, it's quite safe in water, and it's quite safe on fresh produce.

Prof Darren Reynolds, UWE
470lbs

The average amount of food a household bins every year.

Technology has been proven to extend the shelf life of fruit and vegetables by several days. Credit: ITV West Country

But for some that's not 'quite' good enough.

Greengrocer Tom says he isn't convinced by the technology.

The whole thing about preserving fruits just for a day or two longer - I don't really see the benefit from that.

Tom Hagon, Greengrocer
Greengrocer Tom Hagon says he isn't convinced by the technology. Credit: ITV West Country

The group of scientists who've been working on the project since 2013 admit they're now in the "persuasion phase".

They know, they need to convince supermarkets and suppliers to buy into it, as well as consumers to eat it.

We went out on the streets to get your thoughts:

While the trial may have been a success, it might need to convince a few more people first before this new technology starts changing the world.

Watch Max Walsh's full report here: