More than 4000 children in the South West become overweight or obese during primary school according to new figures from Cancer Research UK.
The charity are using mannequins wearing size XL school uniforms as part of its Junk Free TV campaign to highlight the high level of child obesity in the region.
The statistics show that more than one in five children in the region are already overweight when they start primary school - and by the time they leave, the figure rises to more than one in three.
Cancer Research UK decided to transform the store front into an XL school uniform ‘shop’ window to show the new norm of larger school uniforms after it says the Government reneged on its commitment to publish a robust strategy to tackle the children's obesity crisis.
Alison Cox, Cancer Research UK’s director of prevention, said: