Remember the pensioner who was targeted by vandals because his yellow car spoiled the picture postcard view in the Cotswolds? Well the car manufacturer has now named the colour in his honour.
Peter Maddox, 84, parked his yellow Vauxhall Corsa outside his Cotswolds cottage in Bibury, Gloucestershire. But some people moaned about the "ugly" car wrecking the classic English scene and feelings were so high that the brightly-coloured motor was written off by vandals in January.
Someone scrawled the word "MOVE" on the bonnet, scratched every other panel and smashed a window and rear windscreen - causing £6,000 in damage.
Mr Maddox, a retired dentist, has since swapped his Corsa for one with a safer grey shade.
But bosses at Vauxhall have decided to name their yellow "Maddox yellow" in support of the pensioner.
When we heard Peter's story we were inspired at the way it captured the heart of the public.
A convoy of 100 yellow cars from across the country is also expected to drive through the village in a show of solidarity on Saturday, April Fool's Day.