Smoke from warehouse fire seen across Bristol

More than 30 firefighters have been tackling a fire at a warehouse in South Bristol. The plume of smoke could be seen for miles.

Crews were called to the site at Hartcliffe Way near the junction with Parson Street soon after 10 o'clock this morning, 7 April. More than 30 people dialled 999 after seeing the smoke.

Ray Leathen says he came out to serve a customer when he spotted the smoke. He said the flames were 40 feet high:

A large plume of smoke was visible in the area and anyone living or working nearby was advised to close doors and windows as crews tackled the fire.

PC Joe Iles took this shot of the billowing plume of smoke coming from the warehouse Credit: Avon & Somerset Police

Crews from seven fire engines, a turntable ladder and command vehicles have been at the scene in Bedminster. Firefighters used jets and foam to bring the fire under control.

Avon Fire and Rescue Service says the fire is thought to have started accidentally before spreading into around 50 cubic metres of polystrene, creating a plume of thick black smoke.

Avon Fire and Rescue Service at the scene of the warehouse fire Credit: ITV News