Hundreds of hirsute competitors took part in the annual Devon and Cornwall Beard and Moustache Championships in Exeter this afternoon.
The competition is in its third year and recently moved to a venue in the Corn Exchange after previously being hosted in Plymouth.
Numerous categories are on offer, including 'freestyle', 'monster beard' (anything over eight inches) to the neat an trimmed 'business class'.
For those who don't fancy sporting some facial fuzz, or might struggle to grow some, there are also 'hand-made' categories where people can try their attempts and faking a beard or moustache!
Organiser Brendan Johnson says the event is all about the taking part:
The event is also hoping to raise thousands for the Devon and Cornwall Air Ambulance charities, with entry fees and proceeds going towards the two trusts.
Watch Nick Smith's full report: