Europe's largest regional airline has launched a campaign encouraging young women to consider careers in what is still a "male-dominated" industry.
Exeter-based Flybe wants to address the gender imbalance within the aviation industry after new findings reveal that it's still dominated by men.
According to the airline, girls are four times less likely than boys to have pilot or engineering ambitions. They are also three times more likely to become cabin crew members.
The campaign, named FlyShe, aims to address this and inspire young girls to take on jobs as engineers and pilots.
It will also be rolled out in schools across the country, with female pilots and engineers visiting children in the classroom.
Christine Ourmières-Widener, Flybe CEO, says "Aviation is still very much a male-dominated industry" because "the pipeline of female talent in engineering and piloting is simply not there".
The airline industry is predicted to double in size by 2035 and forecasts suggest that more than 600,000 new pilots will be needed to meet global demand.