A range of beermats have been handed out in Bristol to highlight the role traditional pubs play in tackling loneliness in older men.
Researchers at the University of Bristol have studied their impact in the lives of men over the age of 65.
They say the pub is still an important part of the community for older men, although with prices rising many now stay at home.
The new mats feature trivia questions and games, aimed specifically at men, to encourage them to engage in conversation and feel a part of their community.
Dr Paul Willis, from the School for Policy Studies, led the university's research.
He said, "As the UK population ages, the number of older people at risk of social isolation and loneliness is on the rise, which can have a detrimental impact on physical and mental health outcomes for older adults."
The beermats were launched at The Eldon House pub and will be rolled out to others in the city.