Bath Spa University has launched a new entry process, taking no notice of grades or exam results.
Prospective students will be offered an interview, audition or the opportunity to submit a portfolio of their work, regardless of their exam results.
It says the scheme aims to reduce "undue stress" placed on students and will pilot it in 2019.
The university doesn't agree with critics who say unconditional offers will reduce students' work ethic.
A £750 award will also be given to students who "achieve better than their predicted grades", "display outstanding talent or promise in the creative or performing arts" and who "achieve exam results of a AAB or equivalent".
A university spokesperson said everyone who makes Bath Spa their first choice will also receive a "guaranteed offer of university accommodation".