The Wiltshire sculptor behind ITV’s new-look idents

A sculptor from Wiltshire has had her work showcased on ITV - after being chosen to give the channel’s idents a makeover.

Patricia Volk, who works out of a studio near Farleigh Hungerford, specialises in using clay - and her bold, modernist designs impressed ITV bosses.

The channel has given its idents - the images that play between programmes - a makeover for the first time in six years.

Every week this year, the work of an artist will be featured and this week is the turn of Patricia.

"Well I could hardly believe it actually,” Patricia replied, when asked what her reaction was to being chosen.

“I still can't quite believe it. I was just overjoyed. It's really good. It's a perfect way of getting my work exposed to everyone really.”

Patricia’s work has been exhibited nationally and internationally, including at Buekenholf-Phoenix Gallery in Belgium, Chichester Cathedral and the Royal West of England Academy.

Patricia designing her ident for ITV Credit: ITV News West Country

She was regional winner of the ING “Discerning Eye” prize in 2007 and is shortlisted for the prestigious Brian Mercer Residency.

Asked about her use of clay, Patricia explained: “Someone once said to me that the material picks you rather than you picking the material.

“I like the fact you can try things out and at the end of it, you fire it, and if you don't like it, you're not stuck with it. You can destroy it and try again."

The new-look idents will feature throughout the year across ITV.

Tony Pipes, executive creative director at ITV Creative Credit: ITV News West Country

Tony Pipes, who is Executive Creative Director at ITV Creative, added: “This was a perfect opportunity to refresh the channel and reflect the channel we've become in those six years really. We're a much more creative channel than we've ever been before.

“We're opening the doors to writers and directors all the time, constantly creating content for the viewer, and this was a perfect way to express that on air for us."