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The beauty therapist from Axminster offering free bikini waxes to women who book smear tests

Holly Wood has offered her customers a free bikini wax if they can prove they have booked a smear test. Credit: ITV West Country

A beauty therapist from Devon is offering free bikini waxes to women who book their smear tests, in a bid to make more women follow-up on their invitations.

Holly Wood from Axminster posted a photograph on social media encouraging her followers to be screened for cervical cancer.

The photo was of Jade Goody, the reality star who died from the disease ten years ago.

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In the post she said: "Cervical cancer can be detected by ensuring you go for your cervical smear tests...which we know a lot of girls are mortified at going for as they're too embarrassed or scared."

Being a wax specialist I see many of you girls who admit you haven't been for a smear or are too scared to do so, yet you have me wax you for 20 minutes?

– Holly Wood

Holly said that any girl with a confirmed smear appointment can have a free bikini wax: "If you're brave enough to face me with a spatula, be brave enough to face a nurse with a swab."

For more information on cervical screening, visit the NHS website.