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  1. ITV Report

Bristol City unveils new badge

The new crest celebrates 125 years since the club's original formation. Credit: Bristol City FC

Bristol City FC has unveiled its new badge following a consultation of supporters which gathered thousands of responses.

The new crest features a robin which was first used on the kit as far back as 1949 and has long been a symbol of the club. Its often referred to by supporters as 'The Robins'.

'1894' is also printed on to celebrate 125 years since the club's original formation as Bristol South End.

City Vice-Chairman John Lansdown said: "The robin has long been a symbol of Bristol City and has been part of our history through imagery, words and song.

"It's important that we have an instantly recognisable crest that reflects the club and we want to fully own this symbolic part of our identity."

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The design of the badge followed a consultation which gathered more than 3,350 responses from supporters.

The club also held a focus group to gather opinions on what fans wanted to see as the team's new symbol.

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The robin will appear on the home and away kits of both City and City Women from next season, along with a range of training and leisurewear.

Bristol City says it will become "more prominent" throughout the summer months around Ashton Gate with the final changeover across the whole club before the start of the 2019/20 season.

The robin will feature more prominently throughout Ashton Gate ahead of the 2019/2010 season. Credit: ITV West Country

The club's CEO Mark Ashton said "supporters will be delighted" with the new badge, which "is bold, creative and symbolises what this club is all about."

He said: "The return of the robin is something I know fans have wanted for a long time. We saw it return on this season’s away kit and now it is back for good."