The cost of clearing up our lay-bys, roadsides and hedgerows is racking up.
Motorists and their passengers who chuck rubbish out of moving cars are costing council's millions.
The waste ranges from food debris to human excrement in carrier bags and it is not cheap to dispose of.
Wiltshire Council spends £2.7m a year cleaning up. That's £200,000 more than last year because the problem is getting worse. The vast majority of that is spent on collecting roadside rubbish.
The local authority has tried increasing the number of roadside bins, but found that increased the amount of litter.
The man in charge of roads in Wiltshire is urging litterbugs to stop because it is costing local taxpayers.
In the village of Priston near Bath, they're not waiting for the council. Residents are so fed up with littered verges that they're taking matters into their own hands. In Chillcompton, they are doing the same thing.