The RNLI and a local business will offer a new lifejacket hire service for anglers in North Cornwall.
The partnership is part of a new trial that wants to encourage anglers to wear the essential piece of lifesaving equipment that could make the difference between life and death.
The service will operate out of Rock Marine Services based in Rock, North Cornwall, with anglers now able to hire a lifejacket for just £5 a day.
The scheme has been implemented by RNLI Area Lifesaving Manager Tom Mansell and Community Safety Officer David Webster.
The pair were touched by the tragic death of brothers Charles and Robert Allen, who drowned while rock angling at Treyarnon Bay, Cornwall in 2017.
The scheme is a trial but if proved successful is likely to be rolled out across other parts of the South West.
For more information on how to choose a lifejacket visit: www.rnli.org/safety/lifejackets