Stroud Police has deployed an unusual tactic to get people to slow down over Minchinhampton Common.
This cardboard cut-out of a cow has been propped up by the roadside after years of cattle being killed by speeding drivers.
Hundreds of cattle are put out to graze every summer on Minchinhampton, Rodborough and Selsley Commons.
A 40mph speed limit has been in place for years but residents and cattle owners say that it is regularly ignored.
Stroud Police has tweeted road safety tips to as part of the campaign including:
If there are animals close to the side of the road slow down. They may suddenly walk or run into the road.If animals are crossing the road do not try and squeeze past. Stop and wait as you would for a pedestrian.