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Dyson scraps electric car project

Sir James Dyson has announced that a project to build electric cars has been scrapped.

The inventor, best known for his vacuum cleaners, said engineers had developed a "fantastic electric car" but it was not commercially viable.

In an email to workers, Sir James said the company had unsuccessfully tried to find a buyer for the project which launched in 2017.

There are 498 jobs at Hullavington and we are entirely focused on redeploying these roles back into the Dyson Home business.

– Dyson spokesperson
Sir James Dyson has announced that a project to build electric cars has been scrapped.

Sir James said moves were under way to quickly find alternative roles within Dyson for many of the hundreds of employees on the project.

It added that there are enough vacancies to absorb most into Dyson's business.

He said, "For those who cannot, or do not wish to, find alternative roles, we will support them fairly and with the respect deserved.

"Dyson will continue its £2.5 billion investment programme into new technology and grow the Dyson Institute of Engineering and Technology."

Sites including Malmesbury in Wiltshire, and Singapore will be expanded.

Development was taking place at Dyson's Hullavington campus in Wiltshire.

Dyson tweeted their plans for the battery electric vehicle in 2017.

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Sites including Malmesbury in Wiltshire, and Singapore will be expanded.

In the letter to his employees, Sir James said it was not, "a product failure, or a failure of the team".

Dear Colleagues.

The Dyson Automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies. However, though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable. We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far. I wanted you to hear directly from me that the Dyson Board has therefore taken the very difficult decision to propose the closure of our automotive project. This is not a product failure, or a failure of the team, for whom this news will be hard to hear and digest. Their achievements have been immense – given the enormity and complexity of the project. We are working to quickly find alternative roles within Dyson for as many of the team as possible and we have sufficient vacancies to absorb most of the people into our Home business. For those who cannot, or do not wish to, find alternative roles, we will support them fairly and with the respect deserved. This is a challenging time for our colleagues and I appreciate your understanding and sensitivity as we consult with those who are affected.

Dyson will continue its £2.5bn investment program into new technology and grow The Dyson Institute of Engineering and Technology. We will continue to expand at Malmesbury, Hullavington, Singapore and other global locations. We will also concentrate on the formidable task of manufacturing solid state batteries and other fundamental technologies which we have identified: sensing technologies, vision systems, robotics, machine learning, and AI offer us significant opportunities which we must grab with both hands. Our battery will benefit Dyson in a profound way and take us in exciting new directions. In summary, our investment appetite is undiminished and we will continue to deepen our roots in both the UK and Singapore

Since day one we have taken risks and dared to challenge the status quo with new products and technologies. Such an approach drives progress, but has never been an easy journey – the route to success is never linear. This is not the first project which has changed direction and it will not be the last. I remain as excited about the future of Dyson as I have always been; our ambitions have never been higher, our ability to invest has never been greater, and the team has never been stronger.

I am looking forward to our future adventures together.

Best wishes, James.

– Sir James Dyson