It's estimated that £140 million worth of clothing goes into landfill each year and the textile industry is one of the most polluting.

But now, businesses across the West Country are leading the way with a potential solution.

Cotton is in 50% of the clothes we own but it has a huge impact to the environment and to the farmers who produce it.


of the world's insecticides are used on cotton (Soil Association)

77 mil

cotton workers suffer poisoning from pesticides each year (Soil Association)

According to a Soil Association report, the failure of GM crops, has led to rising production costs for farmers which it claims, has resulted in huge debts for small-scale cotton growers.

The Soil Association says this growing debt led to a spate of suicides among farmers across India in the 1990's.

But businesses across the West Country have come up with a potential solution. Frugi, based in Cornwall, was one of the pioneers in the UK for selling organic cotton more than 15 years ago.

Credit: ITV West Country

What is organic cotton?

Organic cotton is made from a natural seed instead of GM seeds. It doesn't need pesticides or other harmful chemicals to grow.

It has proven benefits to the environment and people.


reduction in water consumption (Soil Association)


reduction in greenhouse gas emissions