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  1. ITV Report

West Country salons join campaign to boycott gossip magazines after Caroline Flack death

The salon says it wants to promote positive reading material rather than what they call 'toxic publications.' Credit: ITV News

Several hairdressing salons in the West Country have joined a movement boycotting gossip magazines after the death of Caroline Flack.

Cirencester's Envisage Beauty and Plymouth's David & David Boutique Hair Salon have joined other hairdressers across the country as part of the campaign.

They say they want to promote positive reading material rather than what they call 'toxic publications.'

The campaign is in reaction to the death of Caroline Flack and criticism of her treatment by celebrity press. Credit: ITV News

There's so much negativity out there. People bringing other people back down. We really feel that we should not take a stand as such, but do something about it.

I've got a teenage daughter myself and I certainly want her to be in an environment where it's positive and its its all about uplifting people rather than bringing people down and being negative really.

– Jonathan Fulton, David and David Boutique Hair Salon
The salon is encouraging its customers to read more positive books Credit: ITV News

A book exchange has started at David & David.

Customers can bring in an old book, read another as they wait, and take the new one home if they like.

The salon has received dozens of supportive messages online and customers in store have also shown their support. Credit: ITV News
  • Customers at the salon have also been supportive of the initiative