The creative industries across Bristol and Bath have received £46 million in funding to create 'new experiences and boost productivity.'

The announcement follows government, industry, and research institutions pledging £400 million to help encourage cutting-edge projects across the UK.

The new project Myworld, led by the University of Bristol, will support filmmaking and the development of state of the art facilities.

The hope is that through international collaborations with companies like Sony and Netflix the project will help businesses across the region develop their profile. Credit: ITV News West Country

New digital formats in filmmaking as well as investment in new talent is set to take place, which will look to build on the region's creative media production, technology, and research.

Partners from across the region including the Bristol Old Vic Theatre and the universities of Bristol, Bath and West of England, will come together to establish a creative cluster.

MyWorld is an ambitious project, important in supporting innovation-led regional growth and illustrating the power of the region to work collaboratively and achieve a global profile”.

Tim Bowles, West of England Mayor

The UK’s world-leading research and development industries in Bristol are critical to fueling our economic recovery.

Alok Sharma, Business Secretary