Hundreds of businesses in the region are welcoming back customers for the first time in months.
People are returning to pubs, restaurants and hairdressers following the government easing lockdown restrictions.
Tiffany's hairdressers in Bude opened at one minute past midnight today (Saturday 4 July) to welcome back their first customer. Almost 1,000 people have signed up to their waiting list when it was announced they could reopen.
Credit: Tiffany's Hairdressers
Pubs & Bars
The Hare and Hound pub in Bath opened its doors much to the relief of staff.
The Broken Dock bar in Bristol have said it's amazing to be back after months away.
Natasha Pierce, owner of the Broken Dock said: "People are braving the rain, people just don't care they want a pint and they want to be around other people.
All the provisions we have put in place are working. We have made sure all the tables are socially distanced apart and have put in other changes as well.
But we are trying to keep it as normal as possible."
Like any other restaurant right now we are on our knees. It's tough bringing people back of furlough. We're very seasonal because of our outdoor space. Summer carries us through winter so we need to be open now.
Customers were also happy to be able to use their local again after a lengthy spell away.
Avon and Somerset police say there will be more patrols as part of a 'significant' plan to deal with the reopening of pubs and restaurants.
The force added they're expecting a busy night and are urging people to act responsibly and not to put extra pressure on emergency services and NHS staff.
Meanwhile, Devon and Cornwall's police and crime commissioner has promised extra funds to tourist hotspots across the two counties to make them safe for visitors.
The sites will receive up to £3,000 to combat any drunken disorder that happens this weekend. The money can be spent on extra street marshals, CCTV monitoring, temporary toilets and street pastor schemes.
The 20 locations include:
Orcombe Point (Exmouth),
Towan Beach and town centre (Newquay),
Fistral Beach (Newquay),
St Ives waterfront,
Perran Sands (Perranporth),
Bude seafront and beach,
Plymouth Hoe and Plymouth Barbican.