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Could this be the first Christmas jumper for a cow?

Gloria looks very festive in her jumper - but it's also carrying an important message Credit: Send A Cow

Christmas jumpers - in varying degrees of tastelessness - have become fashionable festive wear but a charity based near Bath has come up with what it believes is the first to be worn by a cow.

Gloria, the mascot of Send a Cow, has had a jersey knitted for her (with natty Velcro straps) to highlight the charity's alternative gift catalogue. People are invited to come up with presents that can change the lives of families in Africa.

A local cow would set you - or your group - back £205 and would provide a farming family with milk and manure to keep their land fertile.

This year we’ve taken the idea of the quirky Christmas jumper one step further, to encourage people to think differently about the gifts they buy this Christmas.

Instead of buying chocolate for a friend, why not buy something unusual - for as little as £5 you will greatly improve the lives of poverty-stricken families in Africa.

This is our 13th year of the Christmas catalogue and over the years we’ve raised over £8 million to help poor families.

– Simon Barnes, CEO of Send a Cow

For more information go to the charity's website

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