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BritBox bodices ripping at record levels

BritBox bodices ripping at record levels

Period drama viewing on the rise after Bridgerton success

LONDON, 9th January 2021: BritBox, the streaming service where the best of British creativity comes together, today reported a steady rise of viewers seeking period dramas, following the launch of Bridgerton on Christmas Day. 

Streamers seeking to sate their appetite for retro romance have been flocking to BritBox and pressing play on the service’s selection of bodice-rippers which includes the likes of Downton Abbey, Sanditon, and Victoria. 

Viewing figures of the genre have continued to increase, with some titles seeing a six fold increase in viewers from pre-Christmas levels during the first week of January, as many seek an escape from the drudgeries of a third national lockdown and the challenges of home-schooling. 

Downton Abbey is currently the most popular period drama available on BritBox, followed by The White Queen, Sanditon, Victoria, Belgravia and Pride and Prejudice (1995). Sanditon, Victoria and Belgravia are all exclusive to the service. 

Will Harrison, BritBox UK’s Managing Director commented: ‘Period drama is something that British television does best of all, and we’re thrilled to offer our subscribers some high quality escapism during these difficult days’. 

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About BritBox

BritBox is a digital video subscription service created by the BBC and ITV. The service brings the very best in past, present and future British programming and award-winning content to viewers all in one place for £5.99 per month in HD. British TV boxsets from All 4 and British films from Film 4 are also available. The service includes high quality factual and entertainment content from Channel 5 plus original British comedies from Comedy Central UK. BritBox features the biggest collection of British content available on any streaming service, and brand new commissions for British production companies specifically created for BritBox. BritBox also offers expert curation and playlists that will enable viewers to easily find programmes they know and discover new favourites  via web, mobile, tablet, connected TVs and streaming devices including Fire TV, Apple TV, Freesat & Chromecast. Content on BritBox can be downloaded and viewed offline where rights allow.