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Undercover Big Boss

  • Episode:

    2 of 4

  • Transmission (TX):

    Thu 12 Aug 2021

  • TX Confirmed


  • Time

    9.00pm - 10.00pm

  • Week:

    Week 32 2021 : Sat 07 Aug - Fri 13 Aug

  • Channel:


  • Published:

    Wed 28 Jul 2021

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Undercover Big Boss

Series overview

The global hit series has been supersized and rebooted for ITV and is more timely than ever, as Britain reopens following three devastating lockdowns and UK firms face their greatest challenge, a battle to survive. Undercover Big Boss follows a group of chief execs and company bosses as they swap their power suits for overalls and go in disguise to work on their very own shop floors, to see what really goes on behind closed doors.

With the gap between multi-millionaire bosses and their struggling workers wider than ever, there will be big emotion, big rewards and some big shocks in store as the bosses get their hands dirty.

The four-part series will see bosses from Pickfords, Bristol Street Motors, Wyldecrest Parks, and Euro Foods Group roll up their sleeves and join workers on the bottom rung of the ladder to experience a life they had long left behind. 

Episode 2

This week, it’s the turn of Robert Forrester, chief executive of Bristol Street Motors, one of the largest car dealership groups in the UK. It’s a three billion-pound business that sells new and used cars from all the major brands.

With 149 dealerships across the UK and over 6,000 employees, the company sells one car to us Brits every four minutes.

When the pandemic hit, Robert was forced to close his dealerships and furlough the workforce. However, he also decided to take a massive gamble, whilst other businesses were downsizing, he saw an opportunity to become the biggest and best automotive dealer in the UK. So he went on a shopping spree, purchasing 30 new dealerships and investing millions of pounds of shareholders’ money.

Now he needs to make sure his gamble will pay off, so he is going undercover to make sure his company is in the right position to expand.

As a self-confessed ‘data geek’ who graduated from Oxford, Robert has never actually worked on the shop floor or sold a car in his life. For his undercover journey, he adopts the persona of history lecturer called Tom Gough who is looking for a career change, post pandemic.