ITV Privacy Policy & Cookie Information


ITV Privacy Policy & Cookie Information

We want to let you know about our updated Privacy & Cookie Information which will change on 10 November 2022.

We’ve rewritten the information you need to know about our use of your personal information to make it clearer for you to understand what we do, how we do it and, most importantly, why.

You do not have to do anything, but we think it’s important for you to know that we act responsibly when you give us your personal information or use ITV services.

We‘ve set out a summary below or you can read the full information 
here. If you still have questions then please contact us.


ITV services privacy and cookie information in one document:
We’ve put all the information about how ITV collects and uses your personal information together in one document.

Use of your information by ITV companies:
We’ve explained how your information is shared and used by other ITV companies.

Collecting information about you:
We’ve explained how information is collected from you when you watch ITV channels on your TV and when we may use information about you from our partners and other third party companies, where we have a legitimate business interest to do this.

ITV is funded by advertising. We’ve explained how we may use your information and viewing history to promote ITV programmes and other services and to show you ads which we think you may like.

Your controls:
We’ve explained which settings are available for you to control how we can use your information.

Updated Terms of Use for ITVX

We’ve also updated our terms and conditions for our streaming service. Again, your rights and obligations have not changed but we’ve rewritten them so that they are easier for you to read. You can find our new Terms of Use 


Latest media releases

ITV AdVentures Invest Launches Two New Startup TV Advertising Campaigns

ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund

Collation of images from Britain Get Talking campaign

ITV today announced The Mental Health in the Media conference, designed in partnership with Mind, YoungMinds, CALM, SAMH, and the Film and TV Charity. 

ITV and the BBC have developed a continuing professional development programme to expand the pool of TV psychologists

...launching exclusively on ITVX on 14th February 2023. 

Hugh Bonneville, John Bishop, Adrian Dunbar, Neil Morrisey, Alex Brooker, Johnny Vegas and Oti and Motsi Mabuse to take part in the new series of DNA Journey on ITV1 and ITVX later this year.