18 million viewers watch England v USA on ITV1


18 million viewers watch England v USA on ITV1

The biggest UK audience of the World Cup so far watched England v USA on ITV1 last night with a peak of 18 million viewers tuning in to see the Three Lions held to a draw in their second match of the tournament.

The audience figures, which encompass all viewers across television and non-TV devices, were higher than the launch of I'm a Celebrity, Get Me Out Of Here, making it ITV1's most watched programme this year.  The huge audience also helped make it ITV1's best Friday in more than a decade.

ITV had its biggest day of the year for streaming, and third biggest on record, with 18m streams.

It attracted the biggest 16-34 audience on any channel this year, with 2.0m and 85% watching last night.

Across television, an average audience of 11.9m watched the overall coverage of England v USA, with an average of 15.1m watching the full match. 


Note to Editors:  Guidance on ITV’s ratings reporting.  ITV is able to combine BARB overnight data reporting, which measures in-home viewing on TV sets, which captures linear channels as well as online TV platforms viewed by the BARB panel, with a fully reliable measure of non-TV device data; smartphones, tablets and computers.  This allows ITV to report an overall peak figure showing all viewing across all devices, without duplicating any viewers within its calculation.

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