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Adam Reed named CEO of Thinkfactory Media

ITV Studios

Adam Reed named CEO of Thinkfactory Media


Leslie Greif cements legacy of company he founded 26 years ago, prepares to launch new venture.


LOS ANGELES – (Oct. 2, 2018) – Venerate producer and longtime executive Adam Reed has been named chief executive officer of Thinkfactory Media, it was announced today by ITV America CEO David George. The move comes on the heels of the completion of UK-based ITV PLC’s acquisition of Thinkfactory Media, launched in 2011 by lauded writer-producer-director Leslie Greif (Greif sold a 65% stake in Thinkfactory to ITV in 2013).


Greif, who founded what was originally The Greif Company in 1992, is known for his deep bench of television series – from CBS’s long-running Walker, Texas Ranger starring Chuck Norris, and History’s multiple, Emmy-winning miniseries Hatfields & McCoys starring Kevin Costner, and Texas Rising starring Bill Paxton, to CMT’s period drama Sun Records – including myriad scripted and unscripted hits, documentaries and feature films. He is preparing to launch a new entertainment venture and will release details shortly.


A 14-year veteran of the company, Reed was named president of Thinkfactory Media in 2016 by then-CEO Greif. Overseeing all aspects of production, creative and business development for the prolific prodco, Reed helped grow the company into a primary network supplier of unique content. Notable Thinkfactory shows include WE tv’s ratings record-breaking Mama June: From Not to Hot, the long-running Marriage Boot Camp: Reality Stars (coming off its 11th season), and Million Dollar Matchmaker; A&E’s Gene Simmons Family Jewels (which Greif and Reed created with Gene Simmons); TV One’s franchise R&B Divas; and Lifetime’s biopic Surviving Compton: Dre, Suge and Michel’le, as well as the network’s newest series My Great Big Live Wedding with David Tutera, which will premiere in early 2019. Over the course of their tenure, Greif and Reed have produced content in nearly every genre of television.


Said George, “Thinkfactory Media is one of the most unique and successful shops in our business – the legacy of Leslie Greif is undisputed and we know his next endeavor will be an immensely successful one. We could not be more confident in Adam’s creative and business acumen, and leadership, as he takes the reins of the company. Thinkfactory is beautifully positioned to embark with ITV America on its next chapter and we’re extremely bullish on the future.”


Said Reed, “It’s been a glorious 14 years at Thinkfactory, and to be given the chance to take the kind of creative risks that can change how entertainment content is made, and even defined, is an amazing gift. I am grateful to Leslie who is an incomparable creative, as well as mentor and friend, and am so proud of everything we have accomplished. Looking forward, I am eager and excited to collaborate with the talented team at ITV America as we grow Thinkfactory into its next iteration during a time of unprecedented opportunity in the content business.”


“I have loved every minute I’ve spent building Thinkfactory and creating our shows, and working with ITV, an incredible partner,” said Greif. “There is always sadness to leave your ‘baby’ but, at the same time, I feel great in leaving the company on a high note, with a robust slate and in the talented, capable hands of Adam Reed. I have full belief and confidence in him and David George to nurture the next generation of Thinkfactory, as I go full tilt into the future.”


Adam Reed Bio


Adam Reed began collaborating with Leslie Greif in 2004, and is responsible for overseeing all aspects of production and creative development for Thinkfactory Media. He co-created and executive-produced series such as Gene Simmons Family Jewels, and 11 seasons of hit franchise Marriage Boot Camp: Reality Stars, including spinoffs Mama June: From Hot to Not and Family Boot Camp.  Other EP credits include R&B Divas and spinoff R&B Divas: Los Angeles (TV One); Surviving Compton: Dre, Suge & Michel’le (Lifetime), Million Dollar Matchmaker (WE tv), Married by Mom & Dad (TLC), Preachers’ Daughters (Lifetime), 4th and Loud  (AMC), Big Giant Swords (Discovery), and Teach: Tony Danza (A&E). Prior to joining Thinkfactory, Reed created and directed the largest campaign in the history of the Partnership for a Drug-Free America, and was shortlisted at the Cannes International Advertising Festival for a spot he directed for the Philadelphia Phillies. He also has authored two children’s books: Bee in the Sea, which was awarded three first-place Royal Dragonfly Awards, including Best New Author, and named the 2016 Finalist in Next Gen’s Indie Book Awards, and Reindeer In Here, a multiple award-winning, book and plush Christmas tradition set.


Leslie Greif Bio


Leslie Greif is a multi-Emmy and Golden Globe-nominated producer, creator, writer and director responsible for hundreds of hours of entertainment airing across nearly every television network. The founder of Thinkfactory Media, his projects have earned five Emmy awards and a Golden Globe, as well as a Guinness World Record. Greif’s scripted credits include Hatfields & McCoys and Texas Rising (History); Sun Records (CMT); thriller The Dating Game Killer (ID); the Gracie award-winning urban biopic Surviving Compton: Dre, Suge & Michel’le (Lifetime); and the iconic, long-running CBS series Walker, Texas Ranger; as well as independent films Keys to Tulsa; Funny Money; Meet Wally Sparks; Heaven’s Prisoners; and 10 Rules for Sleeping Around. His unscripted credits include Mama June: From Not to Hot and Marriage Boot Camp (WE tv); Gene Simmons Family Jewels (A&E); R&B Divas and Hollywood Divas (TV One); Married by Mom and Dad (TLC); Preachers’ Daughters (Lifetime); and many others. Greif also produced and directed Brando for TCM, which earned an Emmy nomination and starred Al Pacino, Robert Duvall, Sean Penn, Johnny Depp and Martin Scorsese. Other docu-projects include Steve McQueen: The Essence of Cool (TCM); multiple episodes of the A&E series Biography; NBC’s Headliners & Legends; nearly 50 episodes of the Lifetime bio-doc series Intimate Portrait; Opening the Tombs of the Golden Mummies: Live! which aired on FOX from deep in the Sahara Desert; and ABC’s first live fan sports awards show The All-Star Pro Sports Awards, featuring winning athletes Michael Jordan, Joe Montana, Muhammad Ali and Mike Tyson.


About ITV America


ITV America, ITV’s US group of businesses, is the largest independent producer of non-scripted content in the US, producing more than 100 programs, totaling over 800 hours of content, in partnership with more than 40 networks. Series include Fixer Upper (HGTV); Hell’s Kitchen and The Four: Battle for Stardom (FOX); the Emmy-winning Queer Eye (Netflix); Killing Fields (Discovery); The First 48 (A&E); Tiny House Nation (FYI); The Real Housewives of New Jersey (Bravo); Pawn Stars, Alone and Forged in Fire (History); Keep it Spotless (Nickelodeon) and Cake Boss (TLC), with new series Love Island recently sold to CBS. Companies under the ITV America banner include ITV Entertainment, Leftfield Pictures, Sirens Media, Good Caper Content, Loud TV, Outpost Entertainment, High Noon Entertainment and Thinkfactory Media, as well as numerous talent-driven production partnerships.