Press Centre

Changes to ITV Leadership

Changes to ITV Leadership

From October 2022, ITV will combine its strategy and policy teams under Magnus Brooke, ITV's current Director of Policy and Regulation, who has been promoted to also take board responsibility for group strategy.  Magnus will move to a new role of Group Director of Strategy, Policy and Regulation continuing to sit on the ITV plc Management Board reporting to Carolyn McCall, ITV plc CEO.  

These changes reflect the already close connections between the teams and follow the decision of Dan Colton the current Director of Strategy and Transformation to take up a new role outside of ITV.   As part of the changes, Samir Ahmad has been promoted to Director of Group Strategy to lead ITV’s strategy team and Gareth Barr is promoted to Director of Policy and Regulation both reporting to Magnus.

Carolyn McCall said: 

"I'd like to thank Dan for his huge contribution to ITV.  I'm really looking forward to working closely with Magnus in his new role.  Magnus will oversee our outstanding policy and strategy teams as we drive the digital modernisation of the business while delivering enormous cultural, economic and democratic value as a Public Service Broadcaster in a rapidly changing environment."

Magnus Brooke said: 

"This is a great time to be taking board responsibility for strategy at ITV as we turbo-charge our streaming strategy with the launch of ITVX later this year and as we continue to build a world leading TV content production business.  It’s also really exciting to be able to integrate our strategy and policy thinking as we look forward to a new era for Public Service Media.”

Notes to Editors

Magnus Brooke joined ITV in 2006 and was promoted to Director of Policy and Regulation in 2007, joining the Management Board in February 2021.  Magnus is a director of a number of ITV subsidiaries and joint venture companies and for five years was Chair of the board of the Brussels based Association for Commercial Television in Europe.  Prior to joining ITV Magnus worked for the Director General of the BBC and before that worked at international City solicitors Ashursts, where he qualified and practiced as a regulatory and competition lawyer.   

Samir Ahmad joined ITV's Group Strategy Team in 2019. He is a member of ITV's Digital Advisory Committee and sits on the Board of Woo, an ITV-backed youth culture brand and marketplace. Outside of ITV, Samir serves as an advisor to the Chair of BAFTA. Prior to joining ITV, Samir worked at global strategy firm L.E.K. Consulting.

Gareth Barr joined ITV's Policy & Regulatory team in 2018.   He is a key advisor to D3&4, ITV’s Freeview JV with Channel 4, as well as to SDN, ITV’s Freeview channels business, attending both boards.  He is also a Director of the Broadcast Committee of Advertising Practice (BCAP), which is responsible for writing and maintaining the UK Code of Broadcast Advertising overseen by the Advertising Standards Agency. Prior to joining ITV, Gareth worked in senior roles for Ofcom and before that for the BBC Trust.