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Huge viewing night for ITV as 13.6m watch Love Island launch and Euro 2020

Huge viewing night for ITV as 13.6m watch Love Island launch and Euro 2020

ITV channels dominated viewing last night with a combined peak of 13.6 million viewers watching Love Island and France v Switzerland across all devices, with ITV scoring a huge 45% share of 16-34 TV viewing in peak time.

Love Island launched last night with a strong peak audience of 3.3 million viewers across all devices. The average TV audience last night is the biggest digital channel audience of the year across any channel, and on par with the last series launch. 

With an average of 1.0 million ITV Hub viewers across the episode, this was a new launch record for the show. The launch attracted 2.9 million streams in total.

For 16-34s Love Island is the most watched digital channel programme of the year for this demographic, with the 16-34 audience up 110,000 viewers on the last series launch.

With huge numbers watching the Euro 2020 match on ITV main channel that saw France eliminated by Switzerland (which peaked with 12.0 million viewers across all devices), the catch-up numbers for Love Island will see the launch audience rise further.