Press Centre

ITV audiences rising for Japan Rugby World Cup

ITV audiences rising for Japan Rugby World Cup. 

Audiences for the Rugby World Cup are so far up by almost a third in comparison with 2011 - the last time the tournament was played with morning match kick-offs [UK time].

The group stages closed with a dramatic showdown between Japan and Scotland that drew the highest audience of the tournament so far, with a peak of 5.7m tuning in to see Japan hold on to victory to reach the quarter-final stage.  The rugby viewers drove ITV's overall daytime audience to its highest level for nearly three years [since Boxing Day 2016].

Figures at the close of the group stages, showed that an average of 1.7m watched the 37 matches [from a planned 40, due to cancellations because of Typhoon Hagibis] so far.  This figure is up by 400,000 viewers and 30 per cent from 2011 when the tournament was held in New Zealand.

So far the top five most-watched matches are:

Japan v Scotland [13 Oct] which, across the whole coverage programme, averaged 4.1m, and audience share of 41 per cent and drew a peak of 5.7m.
England v Argentina [5 Oct]: average 3.4m; 46 per cent share; peak 4.8m
England v Tonga [22 Sept]: average 3.7m; 39 per cent share; peak 4.7m
Australia v Wales [29 Sept]: average 3.1m; 37 per cent share; peak 4.6m
Ireland v Scotland [22 Sept]: average 2.6m; 35 per cent share; peak 3.1m 

Exclusive, comprehensive coverage of the tournament continues on ITV, starting on Saturday 19 October at 7.30am with the quarter-final between England and Australia. All games are live on ITV and the ITV Hub.