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ITV confirms ITVBe launch date

Published: Tue 22 Jul 2014

ITV confirms ITVBe launch date
ITV today confirmed new free to air channel ITVBe is to launch on 8th October 2014.
The new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people. ITVBe will be the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows as previously announced.
The ITVBe branding has been produced in-house by ITV Creative.
Details of schedule and broadcast hours will be confirmed closer to launch.