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ITV launches new consumer magazine

ITV launches new consumer magazine

ITV, the UK’s biggest commercial broadcaster, is to launch a new magazine as part of a partnership with content agency John Brown Media to be stocked exclusively in Waitrose & Partners.

The ITV Magazine is available to purchase for £1 in Waitrose & Partners stores across the country and myWaitrose members can pick up the magazine for free.

The brand new magazine previews the very best of 2019 and features exclusive interviews with some of TV’s biggest stars ahead of a bumper year on ITV. Interviewees include Sheridan Smith, star of gripping new drama Cleaning Up, Katherine Kelly, who stars in psychological thriller Cheat, Tom Brittney, talking about his new role in Grantchester, and TV legends Dermot O’Leary, Davina McCall and Brenda Blethyn.

The magazine also features exclusive behind the scenes features on The Voice, ITV’s Racing and Six Nations coverage, plus the drama Endeavour as well as an interview with Victoria writer Daisy Goodwin and ITV International Affairs Editor, Rageh Omaar’s column.

Also included are travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England and Waitrose & Partners Greek style recipes inspired by the idyllic Corfu setting of The Durrells.

The launch of The ITV Magazine is part of ITV’s More Than TV strategy which CEO Carolyn McCall set out earlier in 2018, a key part of which is to develop strong consumer relationships. It was created by John Brown Media, ITV Marketing and Publicity teams and Waitrose & Partners.

Paul Ridsdale, ITV Director of Viewer Marketing, said: “We’re constantly looking at new ways to reach viewers and the launch of The ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.”

Andrew Hirsch, CEO, John Brown Media, said: “We are delighted to be working with ITV and Waitrose & Partners on the ITV magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product. ITV magazine is a great vehicle to engage, surprise and entertain viewers.”

Rupert Ellwood, Head of Marketing Communications, Waitrose & Partners said “Waitrose & Partners is delighted to be the exclusive distributor of the new ITV magazine and to be able to offer it as a further benefit to our myWaitrose members.”

About ITV

ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV, which are broadcast free-to-air. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms. ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution businesses.

About John Brown

John Brown has been a leader in content marketing since it was founded in 1987. Delivering content across all channels, John Brown has helped brands create engaging conversations with their customers that get results. John Brown is an award-winning global company operating in the UK, US, France, Spain, the Nordics, Israel, Dubai, South Africa, Hong Kong, Singapore and the Philippines.