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ITV unveils 2018 Fifa World Cup promo

Published: Fri 11 May 2018

ITV unveils 2018 Fifa World Cup promo
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ITV has today unveiled its promo for the 2018 Fifa World Cup in Russia
The ad will premiere on air this weekend, on ITV Network from Friday night, with spots also on Sky Sports during Premier League Super Sunday, Gillette Soccer AM and the Barcelona F1 Grand Prix this weekend.
This campaign is a call to arms to football fans all around the country, encouraging them to forget two things. Forget the burden of the past, the highs and lows of previous World Cups... And forget their pre-conceptions. Forget every game that has gone before, because all that matters is what happens in Russia this summer, on the pitch, and on ITV.
In this fast paced, provocative and anthemic 60" promo produced by ITV Creative, we're physically painting over the highs and scrapping the lows of World Cups past. Together with German Director Hauke Hilberg, we've selected the moments that fans and players alike hang on to, using a diverse mix of edit and post techniques along with specially shot scenes, and the voice of Ashley Walters to build momentum and hype for the most unpredictable World Cup in decades.